Admiral Metals

Why are we all talking about copper?

quirkk — Wed, 06 Jul 2011 14:25:05 +0000

How to Create a Contagious Culture of Loyalty

admin — Thu, 24 Mar 2011 21:14:34 +0000

Good business is like a handshake, passed from vendor to customer, from customer to employee, from friend to friend. We’d like to share with you our approach to customer and employee loyalty in the hope that you’ll find it interesting and useful.

All the research tells us that it’s more expensive for a company to acquire a customer than it is to retain an existing customer. Sounds simple but it’s clear that some companies are more successful at retaining loyal customers than others.

Customer loyalty is multifaceted; it is not the result of a one-time event; nor is it formula-driven or something that can be put in place overnight. It requires a company-wide strategy that puts the interests and wellbeing of customers and employees first. Building customer loyalty isn’t a program, it’s more to do with Culture.

· Training and supporting your employees is critical. If creating the very best value and service is at the heart of building customer loyalty, then the employees who deliver that value and service are the critical link. They create a contagious culture of loyalty and goodwill that they share with customers.

· Find the right customers and treat them like the valuable assets they are. It is better to create real value for the right customer-partners than it is to attract everyone out there. Identify customers who are the best fit with your organization, then do everything in your power to attract and keep them.

· A focus only on profit and short term business goals can be contrary to building a culture of long-term customer relationships. Customer retention requires a longer lens than the snapshot a quarterly financial statement provides.

At Admiral Metals, this philosophy is at the very core of the way in which we have operated for sixty years. It has helped us establish a culture of mutually beneficial partnerships with our employees, our suppliers and our valued customers. It’s what we try to focus on every day – let us know if it works for you.

Wishing you the very best in business,

alt=”Jim B Signature” apple-width=yes apple-height=yes>
bursteinj@admiralmetals.com

Newsletter March 1, 2011

admin — Wed, 13 Oct 2010 15:00:44 +0000

On Monday, January 17, 2011, the Admiral Metals family lost Mac Burstein, the company’s founder. A man of great vision, integrity, an undying entrepreneurial spirit, and an uncompromising work ethic, Mac led Admiral Metals for xx years. He had a passion for working in partnership with and bringing value to his customers long before it became the current trend. It was simply the way in which he conducted himself in life and in business. Mac will be missed by the entire Admiral Metals family, its employees, vendors and customers.

Dear Friends,

By any standards, a 60th Anniversary is considered a milestone. Sixty years in business means growing, adapting andchanging with the economic climate .It means doing many
things right, and quickly correcting the things that went wrong. There is no business, no anniversary, no milestone, however, without customers. The loyalty of you, our customers,
to the team at Admiral Metals has made building and maintaining this business a life’s pleasure.

A milestone originally referred to actual stones that were placed along a road, serving as mile markers, and providing reference points. They were used to reassure travelers that
they were on the right path, and to give them a sense of the remaining distance to their destination.

So does our 60th Anniversary serve us as a reference point for the values we bring to our business every day, the very same values that have allowed us to grow and expand from
Massachusetts to Pennsylvania to New York and Ohio and beyond. This milestone serves to remind us that it is you, our customer, who is at the very core of our business, and
tells us that when we value you and care about your business, we all can benefit.

Reaching Sixty was helped along the way by solid business decisions like offering overnight delivery, keeping our prices competitive, offering the highest quality metals, and responding to your concerns in a timely and efficient manner. I am very grateful to you for taking the journey with us, as is every member of the Admiral Metals family. We may
not have an actual stone marker to share with you, but we share this: our success, our concern for your success, and our friendship.

Thank you for sharing the road to Sixty.

Best regards,
Jim Burstein